The lobby or reception area creates the first impression of the space for both your customers and your employees.
How do you create spaces that express the true brand and culture of an organization. Architects, designers, and Steelcase researchers say it’s important to understand the brand and culture of the organization before planning the space. You have to go back to the essence of the company, explore the whole picture: the culture, the products, services, people, competition. Each and every organization has a brand, culture, and space, Space is essential to defining your company and the lobby is where it begins.