WVU Coliseum

Elevating the Game Day Experience at WVU’s Courtside Club
Client: West Virginia University
Location: Morgantown, WV
Scope: Flooring & Furniture
Partners: Gensler & March Westin

The Challenge:

Creating a Premium Game Day Space for Mountaineer Fans

West Virginia University set out to create a high-end, social hub for Courtside Club ticket holders—a space where fans could dine, socialize, and cheer on the Mountaineers in a comfortable and stylish setting. The project had a strict deadline, requiring completion before the start of basketball season, making seamless coordination between all project teams essential.

The Solution:

A Seamless Blend of Comfort, Style & Functionality

Franklin’s furniture and flooring teams collaborated with Gensler and March Westin to design a space that enhances the Courtside Club experience while ensuring durability, aesthetics, and comfort.
  • Premium lounge seating & social areas – Creating an inviting atmosphere for fans to relax, dine, and connect before and during games.
  • Durable, high-performance flooring – Balancing style and function to withstand high-traffic use while maintaining a sleek, modern look
  • A game-ready timeline – Coordinating closely with project partners to ensure all elements were installed and ready before tip-off.
  • An immersive fan experience – A space that reflects the spirit of WVU Athletics, enhancing engagement and excitement on game days.

The Impact:

A Best-in-Class Hospitality Space for WVU Basketball Fans

The Courtside Club is now a premium destination for Mountaineer fans, offering a sophisticated yet comfortable environment that enhances the game day experience. By bringing together expertly designed furnishings and high-performance flooring, Franklin helped create a dynamic space where fans can gather, celebrate, and support WVU Basketball.

Take the First Step
Towards Your New Space

Creating a space tailored to your organization can be complex, but starting your project with us is simple. With decades of expertise in furniture, flooring, and interior construction, we’ll assemble a team of specialists tailored to your industry and project type. Together, we’ll guide you through every step to bring your vision to life.