Enhancing the VIP Experience

The Petersen Events Center
Scope: Furniture
Completed: 2023
Size: 2,000 sq. ft.
Architect: DLA+ Architects
Client: The University of Pittsburgh

The Challenge:

Designing a Luxurious Suite Experience for Pitt Fans & Guests

The University of Pittsburgh sought to elevate the premium seating experience within the Petersen Events Center, creating exclusive private suites that blend luxury, comfort, and school pride. The challenge was to deliver a sophisticated design that meets the expectations of VIP guests and suite holders while ensuring that Pitt’s signature colors and brand identity were seamlessly incorporated.

The Solution:

A High-End, University-Branded Suite Design

Franklin collaborated with DLA Architects to furnish a polished, high-end suite experience that enhances game-day hospitality. Our team provided:
  • Elegant, comfortable seating – Selecting luxury furnishings that complement the VIP experience while ensuring long-term durability.
  • Aesthetic alignment with Pitt branding – Carefully incorporating Pitt’s signature colors into the design for a seamless, cohesive look.
  • Tailored design to match the venue’s prestige – Ensuring that every element of the suite elevates the overall fan experience.

The Impact:

A Premium Game-Day
Destination for Pitt

The private suites at Petersen Events Center now offer a refined, high-end experience for VIP guests and fans, creating a space that is both inviting and luxurious. Franklin successfully delivered a polished, brand-aligned environment that enhances Pitt’s game-day atmosphere while reinforcing the university’s commitment to excellence and hospitality.

Take the First Step
Towards Your New Space

Creating a space tailored to your organization can be complex, but starting your project with us is simple. With decades of expertise in furniture, flooring, and interior construction, we’ll assemble a team of specialists tailored to your industry and project type. Together, we’ll guide you through every step to bring your vision to life.